How Fortnite makes money?

Our articles on Fortnite How Fortnite makes money? How Fortnite makes money? 2,4 billion dollars is the sum generated by Epic Games thanks to Fortnite in 2018. These figures are colossal and many of you ask yourself the question: but how are they obtained? Micro-transactions, advertising operations, we detail that right away!

V-bucks in Fortnite

Integrating a currency specific to its game is not a new practice and Epic Games has assimilated it well. All in-game purchases of Fortnite are done with the help of V-bucks, the game's own currency. With a dynamic store that is renewed every 24 hours and a free game upon obtaining it, players do not hesitate to buy this virtual currency to embellish their characters thanks to the various cosmetic products offered.



In an era where standing out from others has become a key point for players, these micro-transactions are essential for Fortnite and can generate a lot of money. Always ingenious, Epic Games has implemented the Creator Code, a simple, efficient and profitable way to support your favorite players, creating a community spirit that makes spending easier.

V-bucks are therefore used by players in the following purchases:

โ†’ battle passes;

โ†’ skins;

โ†’ emotes;

save the world mode

Fortnite is not only a Battle Royale, it also has son mode PvE but which is paid for, ranging from 39,99 euros to 59,99 euros. Epic does not hesitate to carry out promotions to make it more attractive and boost its sales, as recently the offer at -50% in July.


Ad operations in Fortnite

Marvel, Samsung or Huawei, the brands are aware of the impact of the game and its 250 million players. 


They do not hesitate to spend crazy sums to get a place in the game, like Samsung, which offered itself a month of exclusivity when the mobile version was released with a unique skin offered with the purchase of the phone. Marvel went even further by directly integrating a new game mode on the occasion of the release of the last 2 Avengers.

Despite fan dissatisfaction, 2K Games and Epic Games announced in early April that Borderlands 3 will be exclusive to the Epic Games Store for 6 months upon release. This collaboration started before the game was released with the arrival of an entire area on the Fortnite map and the implementation of Borderlands skins.

We don't know how much the brands are spending behind these sometimes two-way exclusives (Fortnite x Borderlands), but given the notoriety that the game currently has, it would be a safe bet on big budgets.

Merchandise from Fortnite

Although derisory compared to what V-bucks and big advertising operations bring in, Fortnite makes other more modest partnerships, such as with Nerf guns. These derivative products are always more numerous, not surprising given the huge community accompanying the game.


Currently there is no official Fortnite store yet, so be careful what products you buy the quality is not always guaranteed.


Speaking of partnerships, next on the list seems to be with Batman!

How Fortnite makes money?
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